Hailey Bieber launches a 23-piece ballet-inspired collection with Adanola

Hailey Bieber has launched a 23-piece capsule collection with British wellness brand Adanola, built around her dance background. Hello! Magazine reported the collection on 14 October 2026. Marie Claire covered the collaboration under a headline that frames it as a tribute to her dancer past.

The collection is sold through Adanola’s own website, where a section titled The Hailey Bieber Collection previews ten products priced in dollars. The range is a celebrity-led activewear line, and its campaign and styling draw on ballet.

How the 23-piece range is built

Hello! Magazine describes the range as an exclusive 23-piece capsule, with a palette of neutrals, soft pastels and vintage blue splashes. Silhouettes largely lean towards scoop backs, cropped sleeves and V necks.

According to Hello!, the concept rests on how dancers adapt technical wear into personal style. The article gives studio habits as examples: rolling and ruching trousers, cutting tights into boleros and cropping sweaters.

Named pieces include a Shawl Knit Bolero, Modal Overlay, Rib Knit Leg Warmers in dusty mauve, a Polar Fleece, a Knit Zip Through Sweatshirt and a Gathered Detail Fold Waist Yoga Pant in Coffee Bean.

On Adanola’s site, the collection has its own section and a preview of ten items, including fleeces, tops, yoga pants, leg warmers and a knit bolero. Several product names differ from the Hello! list. The site shows a Knit Bolero in black at $60, a Funnel Neck Polar Fleece in denim blue at $120 and Fold Over Gathered Yoga Pants in black at $85.

Adanola’s latest reported turnover
Turnover rose from £27.8 million to £57.1 million in the year to 31 March 2024, City A.M. reported. The year predates the Bieber collection.

The Los Angeles campaign and the ballet brief

Hello! says the campaign film was shot against a Los Angeles rehearsal backdrop and credits OBB Bolded and Angelo Pennetta, with photo credits to Adanola. In the film, Bieber performs ballet barre exercises in several looks.

The looks include a brown scoop-neck top with flared leggings, a black Lycra set with pink leg warmers, and a black sports bra with pink shorts and a white bolero. Styling includes a sleek ballerina bun, natural makeup and a nude lip.

In a press release, as Hello! reports it, Bieber said she wanted a collection that moves from workout wear to streetwear. She said a few of the pieces, and the campaign itself, draw on her years of dancing, especially ballet.

Hello! also reports that she trained at American Ballet Theatre as a teen, and that watching ballet has shaped how she sees movement. The campaign and the press release both tie the collection to the same dance background.

What Adanola’s latest reported figures show

City A.M. reports figures from Companies House filings for the year to 31 March 2024, well before the collaboration. Turnover rose from £27.8 million to £57.1 million, an increase of about 105%. Pre-tax profit rose from £8.3 million to £18.9 million, about 128%. The percentages are calculated from those figures.

Total orders rose 98% in the year, after a 308% rise the year before, and units sold rose 110%, after 248% growth. Average employees rose from 53 to 76. The board described the year as an “excellent trading period” but warned that trading conditions remain highly uncertain because of inflation and international conflicts.

Founder Hyrum Cook stepped back as chief executive earlier in 2024, and Niran Chana succeeded him. City A.M. describes Chana as the former chief commercial officer of Gymshark. The year ended before the collection launched.

The collection is sold through Adanola’s own website, where a Hailey Bieber Collection section shows a preview of ten products priced in dollars.

Where the collection is sold and what remains open

Adanola’s site presents the range under the label By Hailey Bieber, with Shop Now and View All links. A sitewide offer of free standard delivery on orders over $135 also appears on the page.

The partnership places a celebrity-named line inside the brand’s own shop, supported by a campaign film and statements from Bieber.

As of 16 October 2026, the collection is listed for sale on Adanola’s website.

Photo: dconvertini · CC BY-SA 2.0 · via Wikimedia Commons