Stella McCartney Casts Kylie Jenner in Gia Coppola’s Wild Horses Project

Stella McCartney has cast Kylie Jenner in Wild Horses, a project directed by Gia Coppola and tied to the brand’s Winter 2026 collection. The brand’s own website lists the project, and FashionUnited’s fashion news section carries a report on the casting.

The brand’s own website credits Gia Coppola as director and Kylie Jenner as the on-screen star. FashionUnited calls the project a short film that is part of the brand’s content series. Both name Jenner as the star and Coppola as director, and both connect the project to the winter season.

Who Is Named on the Project

Stella McCartney’s website says she conceived the project. Jenner appears in the water alongside a trained horse, according to the same page.

The series is presented as a celebration of the bond between humans, animals and the natural world. The page says the film places coexistence rather than control at its centre. The brand also says its Winter 2026 campaign supports equine welfare charities globally.

The brand’s site credits the American Humane Society with monitoring the animal action on the project and says that no animals were harmed. The page cites the society’s reference number, AH 14624.

Credits on the Brand’s Site
Stella McCartney’s website credits Gia Coppola as director and Kylie Jenner as the on-screen star, and says the American Humane Society monitored the animal action.

What McCartney Says About the Campaign

In her statement on the project, McCartney says the campaign is born out of a deep, historical love of horses. She says she was brought up riding them.

She also turns to the rounding-up of wild horses in America. McCartney describes that treatment as suffering and cruelty, and says it pains her.

Her statement covers two subjects: her personal history with horses and the treatment of wild horses. It appears on the Wild Horses series page, alongside the series description and credits.

The Winter 2026 Collection Behind the Series

The brand’s Winter 2026 page presents the season as the beginning of a new era for the house, following McCartney’s reacquisition of her label. It describes the collection as independent and refocused on the principles the house has championed since day one.

The page says the collection reconsiders childhood, family, sensuality, humour and a love of animals. It describes the Winter 2026 Stella woman as embracing contradiction, blending masculine and feminine and playful and precise elements.

The wardrobe draws on past designs, including vegan fur alternatives, vintage lace, Savile Row tailoring and 1980s sportswear. The palette includes chocolate, camel, rust, charcoal and bold primaries. Key pieces include lace, moiré and silk jacquards, sculpted jackets and strong shoulders.

The page says the pieces use 93% responsible materials. Its list includes fisherman knits, inspired by McCartney’s Scottish upbringing, in lightweight wool-silk blends; 100% recycled denim; and Brewed Protein, a lab-grown fibre made through precision fermentation that the page presents as a lower-impact alternative to animal-derived materials.

The season also updates two bag lines and introduces a third. Appaloosa returns in new colourways and textures with a new mini crossbody silhouette. Falabella moves to mink-effect vegan alternatives and leopard jacquards, and the Ryder Pochette debuts with quilted diamond stitching and cruelty-free croc-effect textures.

The series page also lists season products. Appaloosa styles include a tiny bucket bag at $1,050 and a medium bucket bag at $1,325, while Falabella handbags run up to $1,595 and ready-to-wear pieces are priced from $1,190 to $2,100.

The brand’s own website credits Gia Coppola as director and Kylie Jenner as the on-screen star.

Release Timing and Open Questions

The brand places the series within its Winter 2026 campaign.

FashionUnited describes the project as a short film, and as part of the brand’s content series.

FashionUnited’s summary gives the same credits for Jenner and Coppola as the brand’s site.